Web Site Privacy Policy

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Empire’s Web Site Statement Regarding Collection and Use of Information  
Welcome to Empire’s Web Site. We appreciate your interest in us. This site is owned and operated by Empire and its affiliates. Any activity on this site is subject to monitoring by Empire at any time. Empire routinely gathers quantitative information on web site activity, including the number of users to the site and the pages visited. No personally identifiable information is collected in this routine activity, and subsequently, Empire reserves the right to use and share or disclose this information with others.  
When you log on to our Web Site and communicate with us via our site, we do not collect personal information about you unless you provide it to us voluntarily. Personal information is any information or data that is unique to an individual such as a name, social security number, address, birth date, etc. Portions of our Web Site may allow you to provide us with personal information in order to deliver requested materials, products or services to you, respond to your questions, or enable to you to update information or sign up for Empire programs. Any personal information that you provide via our Web site is used exclusively for the purpose stated and contained on the Web Site page. Empire does not sell, license, transmit or disclose personal information that you provide to us outside of Empire and its affiliated companies except with the following exceptions:  
Upon your authorization
When such disclosure is necessary to support Empire and its contractors or agents to carry out treatment, payment or health care operations
When required or permitted by law
 
Any such disclosure of any personal information is performed within the parameters of applicable laws and regulations, and the personal information is used only for the purpose it was provided.  
 
Internet Protocol Addresses 
An Internet Protocol address is a number that automatically identifies the computer or machine that you are using to access the Internet. The address enables our server to send you the Web pages that you want to visit. It may disclose the server owned by your Internet Service Provider. We utilize your Internet Protocol address to help diagnose problems with our server and to support our site administration.  
If you submit an online enrollment application for a Medicare Advantage, Medicare Advantage Part D, or Part D Prescription Drug Plan, or if an agent/broker submits it on your behalf, we record the Internet Protocol (IP) address the application is submitted from. We use this information in our efforts to prevent and detect fraud, waste and abuse in the Medicare program. 
 
Does Empire share my information with third party websites?  
Empire has joined with business partners to provide you with website-based content and services that we think will be of benefit to you. These websites, hosted and operated by our business partners, are accessible through an Empire secure online services website 
Empire may also provide you with access to websites controlled by business partners who administer certain plan benefits for us, to allow you to manage these benefits online. When you access one of these secure websites from our secure Member Online Services website, certain of your personally identifiable information, such as your Empire member identification number, is automatically passed to our business partner to allow the third party website to recognize you. This information will be used to verify your identity and allow you to access and manage the benefit plan online. 
Empire may also provide you with access to websites controlled by business partners who provide additional online applications, such as health tools and health messaging or health information or other services. If you choose to access one of these websites, Empire will pass certain of your personally identifiable information to the website to facilitate your registration or to customize your experience at that website. Except as described below, prior to your accessing the website, we will tell you what personally identifiable information will be passed to the website. If you choose to access "My Health", powered by our business partner, WebMD, Empire will share limited personal information (name, gender, date of birth and zip code) about you with WebMD. This information will be used to preregister you and customize some content on the WebMD site. You always have the choice not to continue to our business partner's website. 
Each of these third party websites has its own privacy policy; we encourage you to read the privacy policy that is posted on that site. 
 
What about links to other Websites? 
To provide additional services and information which we think might be of interest to you, our website contains links to other sites not controlled by Empire. A link to a non-Empire website does not constitute endorsement by Empire. In addition, Empire does not assume responsibility for the privacy practices or the content of those sites. Once you link to another website from this website, you are subject to the terms and conditions of that website. We encourage you to review the privacy practices of any website you visit. 
 
How does Empire protect children's privacy? 
This website is intended to be used only by adults. Children under the age of 18 are not permitted to register for online services 
 
How does Empire make sure my information is secure? 
Empire follows strict privacy policies and practices to protect the privacy of the information we collect at our website. Empire limits employee access to this information to only those employees who need it to provide the products or services you need. In addition, Empire utilizes a variety of security technologies, including encryption, authentication and monitoring to safeguard the integrity of the information and prevent unauthorized access. 
We use Secure Sockets Layer (SSL) technology to protect the security of your online information within each of our Online Service sites. This technology encrypts information transmission when you are logged on to your Online Services account. 
When you are within an Empire Online Services site, communications and transactions occur under the protection of secure encryption including "message center," "technical support," and "contact us" communications. E-mails, Portable Document Format (PDF) files, our Product and Service Inquiry Forms and customized Provider Directories are not transmitted through a secure Internet connection  
 
How is my email address used and may I remove my name from your e-mail list? 
As part of the Member Online Services registration process, users must provide their e-mail address. Members may choose to complete registration and obtain their activation key by e-mail, and they may choose to receive e-mail alerts that there is a message in their secure Member Online Service message center. Members who do not want to receive e-mails about our benefit plans and services may out-opt of e-mail transmissions by clicking the "unsubscribe" link within any e-mail we send.. Other Online Services users (e.g., providers, employers) may be required to provide their email address so that Empire may send communications to the user about their online services account and/or other business-related communications 
 
Does this Website Privacy Policy apply to my health information at Empire? 
This Website Privacy Policy only applies to information collected, used and/or disclosed through Empire's website. For information about how Empire maintains the privacy of member medical information, please read our HIPAA Notice of Privacy Practices. 
 
Changes to our Website Privacy Policy 
The foregoing Web Privacy Policy is effective as of July 1, 2004. Empire may change this Website Privacy Policy from time to time without notice. Empire will notify visitors to its website of any material changes to this Website Privacy Policy by prominently displaying a "Website Policy Change Alert" for a period of at least 30 days on its homepage. This policy is not intended to and does not create any contractual or other legal right in or on behalf of any party 
 

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©2014 Empire BlueCross BlueShield

Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans, serving residents and businesses in the 28 eastern and southeastern counties of New York State. All external sites will open in a new browser window. Please view our Website Privacy Policy for more information.