More Information
 Get Guidance
Member Experience:
Member Services
and 360° Health®

Maintaining a normal weight can add an estimated 11 years to your life.


Get Guidance

Sometimes you need expert information and support from a trusted source. We provide programs to address your concerns and give you the assistance you need in reaching your health goals.  
  • The 24/7 NurseLine provides anytime, toll-free access to nurses for answers to general health questions and guidance with critical health concerns. Callers can also access confidential, recorded messages about hundreds of health topics.
  • MyHealth Advantage provides timely alerts in the mail, called MyHealth Notes, which notify you and your covered family members of possible health opportunities, gaps in medical care, medication alerts or possible ways to save money
  • MyHealth Coach teams you with a nurse or health coach who is available to your entire family as a health and lifestyle resource. Our coaches can also collaborate with you to navigate your health benefits.
  • Future Moms provides moms-to-be with telephone access to nurses to discuss pregnancy-related concerns. This program provides an educational packet, which includes a book about pregnancy, a questionnaire to evaluate risk for preterm delivery and other tools to help track pregnancy week-by-week and prepare for baby.
  • NICU is a neonatal-intensive-care-unit program providing support for high-risk newborns with nurses who help coordinate NICU care between parents and medical professionals. Onsite support is available in select states.
  • Employee Assistance Program (EAP) is a confidential information, support, and referral service offering tools and resources designed to help maximize productivity and meet the challenges of modern life. As an employer-sponsored program, EAP services are available to employees and their household members at no additional cost. Areas frequently addressed by the EAP include child care and parenting, life events, financial issues, addiction and recovery and much more.
360° Health program offerings vary by state. Specific programs are included in your health plan and others are available for additional cost. If enrolled in a group product, contact your human resources department or benefits administrator as appropriate for eligibility and further details. Those members enrolled in an Individual (or Direct Pay) product may contact your Customer Service Representative at the number on the back of your Health Plan ID card for further details.  
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Member Services and 360° Health®  

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Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans, serving residents and businesses in the 28 eastern and southeastern counties of New York State. All external sites will open in a new browser window. Please view our Website Privacy Policy for more information.