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What is Empire's 360° Health® program?

A total health solution that helps members become more healthy, or live better with a condition, while lowering the cost of health care.


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Direct Pay HMO/POS
Empire's Direct Pay HMO/POS plan offers the health plan benefits of both a traditional HMO (Health Maintenance Organization) for in-network services and the additional freedom to obtain out-of-network POS (Point of Service) medical services.

In-patient and out-patient coverage

Primary Care Physician (PCP) provides or coordinates most care

Emergency care is always available at the nearest doctor or hospital

Direct Pay HMO
Empire's Direct Pay Health Maintenance Organization (HMO) allows you to select a Primary Care Physician (PCP) to provide basic and preventive care, give you referrals to specialized care, maintain your medical history, arrange admissions to hospitals and pre-certify special services—all within Empire's HMO network.

Pharmacy benefits are included in this individual health plan

In-patient health plan coverage

Emergency care is always available at the nearest doctor or hospital

TraditionPLUS Hospital Program

Covers your hospital needs-and the hospital needs of your covered dependents-even when you are far away from home.

Healthy New York

Provides affordable health coverage to eligible individuals and sole proprietors.

Child Health Plus plan

Qualified children under the age of 19 can have their very own health insurance plan, New York State's Child Health Plus.

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Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans, serving residents and businesses in the 28 eastern and southeastern counties of New York State. All external sites will open in a new browser window. Please view our Website Privacy Policy for more information.