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Empire BlueCross BlueShield Receives Prestigious Brand Excellence Award

Recognition Showcases Loyalty of Existing BCBS Members

New York City – March 31, 2014 – Empire BlueCross BlueShield announced today that it has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield (BCBS) companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.


“More than 100 million Americans trust the Blue Cross and Blue Shield Brands with providing reliable, high quality healthcare coverage to them and their families,” said Scott P. Serota, BCBSA president and CEO.? “We are proud to recognize those Blue Cross and Blue Shield companies that have exceeded member expectations and delivered exceptional service to the communities they serve.”


Empire BlueCross BlueShield was awarded the Brand Excellence Award in the “Member Retention” category for having high member retention over the past year. Empire BlueCross BlueShield currently serves nearly 5 million members.


“We accept the Brand Excellence Award with high honor and with the understanding that whether Empire associates resolve provider inquiries, enroll new members, process claims, answer customer calls or support key projects, they all have played an absolutely essential role in ensuring our high retention in New York,” said Brian Griffin, president and CEO, Empire BlueCross BlueShield. “Thank you to BCBSA for selecting Empire for this award and thank you to our associates for their efforts each day to deliver trusted and caring solutions to our customers and members.”


This marks the 19th year that BCBSA has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote The Blue Brands, including attracting new customers, fostering loyalty to existing customers and Brand innovation.


About the Blue Cross and Blue Shield Association
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for 100 million members – one-in-three Americans.? For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.


About Empire BlueCross BlueShield
Serving New Yorkers for over 75 years, Empire BlueCross BlueShield is the largest health insurer in New York supporting nearly six million members and more than 38,000 business, union and small employers in New York. Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State. Additional information about Empire is available at Also, follow us on Twitter at, on Facebook at, or visit our YouTube channel at


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