Empire BlueCross BlueShield Launches Virtual Open Enrollment Center


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November 2, 2010 
Media Contacts: 
Sally Kweskin,
Empire BlueCross BlueShield
(720) 373-4836
November 2 2010 – New York - For large national organizations, providing employees with complete, comprehensive and consistent information during open enrollment can be challenging. To help businesses reach and engage their employees more easily, Empire BlueCross BlueShield has launched a Virtual Open Enrollment, an easy to use, easy to understand interactive 3-D environment.  
“The virtual enrollment center is another way that Empire is trying to deliver the best value to our customers and the members we serve,” said Mark Wagar, President and CEO, Empire BlueCross BlueShield. “Many businesses tell us they want to improve their systems to more effectively and efficiently communicate important benefit information to their employees. The Empire virtual open enrollment center, designed with input from businesses, was created to meet this need. Ultimately, we believe this will help individuals make the best benefit choices to fit their unique circumstances.”  
With the virtual enrollment center, employees can access benefits information at their convenience in a single intuitive and interactive location. Upon entering the site, a user will see a 3-D design with their company’s logo and a video spokesperson delivers personalized messages. The center has scrolling marquees providing up to date messaging. The user can easily find enrollment information through simple key word searches. In addition, the virtual enrollment center has a content library, housing enrollment materials, documents that can be downloaded, and web links to additional information such as health plan details, provider lists, prescription information and other available health programs.  
This is also a valuable resource for human resource departments as they can easily maintain and publish content. The virtual enrollment center gives them the ability to efficiently reach all employees, increase visibility within the organization, track the number of visitors and monitor the usage.  
“Empire’s virtual open enrollment center has been a great resource for our business and our employees,” said Hazel Davis, manager, health and welfare plans for Albemarle Corporation. “We began using this new system last week and already our employee engagement has increased, and the employee feedback has been overwhelmingly positive. Our employees are able to access the center at their convenience, helping them to more effectively select the best benefits for themselves and their families. We have been looking for a way to increase employee engagement and Empire’s virtual open enrollment center has been a perfect solution.” 
Demonstrations sites can be accessed at: 
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