Hassle-free Administration.

Medical Policy, Clinical UM Guidelines, and Pre-Cert Requirements
View requirements for Local Plan and BlueCard Out-of-Area members.

Find a Doctor
Search our online provider directory when you need a doctor, hospital or other health care provider.

Enhanced Personal Health Care Program – Ambassadors

Our Ambassador is a Primary Care Physician within the market who provides guidance to physicians and solicits feedback from physicians regarding the Program. The Ambassador also provides critical advice and support regarding the Program.  
The Physician Ambassador for New York is: 
Dr. Frank J. Maselli
Phone: (718) 543-2700
Email: Frank@riverdalefp.com  
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Services provided by Empire HealthChoice HMO, Inc. and/or Empire HealthChoice Assurance, Inc., and/or HealthPlus, LLC., licensees of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans, serving residents and businesses in the 28 eastern and southeastern counties of New York State. All external sites will open in a new browser window. Please view our Website Privacy Policy for more information.